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Why Yahoo can buy Tumblr, but it can’t buy Fandom

The unspoken truth behind Yahoo’s much-touted bid to court Tumblr’s younger demographic is that for all intents and purposes, Tumblr culture is fandom culture. There are still plenty of other spaces where fandom exists, but we have never had such a megalithic and central social platform so visibly united under one umbrella. …

Even as Yahoo insists nothing will change, business analysts and media experts are speculating that the company intends to plumb Tumblr for its advertising potential. But if that’s the case, Yahoo should know that when you market to fandom, you have to adopt a whole new way of thinking about marketing, brand advertising, and consumer loyalty. [READ MORE]

(please read this article omg i have never wanted to *drop mic* until this day)

Karaz01: I don’t have a stone to throw in this battle, but that quotation made me laugh out loud. It’s strange to watch the Tumblr/Yahoo shenanigans from the perspective of not giving a shit. After years of watching my beloved Livejournal get stripped away year after year until it became both unrecognizable and an empty husk of what it once was, I feel only a certain sense of inevitability regarding the “downfall” of tumblr. It was only a matter of time. 

Fandom, as it always has, will survive. (Though I’m not sure what’s more annoying: being advertised to via Yahoo or having all of our works/activities made villainous via Livejournal.)

Emmagrant01: ^^THIS. OMG, for serious. And yeah, was anyone else on a fandom Yahoo group that got deleted? Yes, DELETED. Every single fic and post and idea and bit of fannish squee in that segment of fandom, completely gone forever, just because someone at Yahoo decided your fandom violated their TOS. I hate to sound like a BOFQ, but good lord, the STORY of fandom is how we’ve been kicked out of every decent social networking platform ever, and then we picked up our fics and arts, dusted them off, and went on to find to the next place to hang out. We’ve been around for decades, and we’re still here, and we’re not going anywhere.

(via emmagrant01)

ughhhhh yes, so much yes to all of this. (And there’s a reason, historically, that bitter old fandom queens are bitter. <3)

(Source: bookshop, via emmagrant01)