Why did Businessweek think it was a good idea to poll its users about which college campuses have the hottest female students?
Easy: It has done it before and no one noticed.
This year, however, coming just after an election season full of heated debate over the “war on women,” Businessweek’s decision to promote their survey with a headline and a tweet asking “Which business school has the most attractive female students?” went over about as well as you’d expect.
Reaction to the tweet was swift and universally negative, with most reactions either ofappalled horror and disbelief or smirking potshots. On the article itself, reaction was even more negative. Reader Rachel Sklar commented (cached link):
Nothing says “We don’t take women in business seriously” like ranking women based on their looks. This demeans every woman who works at your magazine, every woman you’ve ever covered, and pretty much every woman ever. And it is meant to. Know that this is intentional sexism. Whomever was responsible for publishing this knew exactly what kind of message it sent. That it got sent from BUSINESSWEEK makes it all the more stunning. Fix. This. Fast.