The monetization of fandom: How media franchises pay to have a fan following built from scratch. -
Online fandoms are now the popular media equivalent of the tech world’s early adopters. If you can get people to start blogging and tweeting about your TV show or movie, half the work is already done.
The good news is, your social media campaign doesn’t even need to be all that subtle. If you say that you’ll release the new Divergent trailer after a thousand retweets, a thousand fans will retweet you, cheerfully aware that they’re own Twitter feeds are being used for advertising purposes. Even fast food joints are trying to build their own fandoms, with Denny’s currently in the lead thanks to their inexplicably cool Tumblr presence.
Inevitably, there’s now a lucrative market for social media consultants who can engineer online fandoms from scratch, with the fans as willing participants in the deal. It’s an “if you build it, they will come,” kind of situation. Fans want to show support for their favorite TV show or movie, even if they’re completely aware that it’s a cynical marketing ploy. In the era of Facebook communication, you are what you Like.
In a recent episode of PBS documentary series Frontline, Douglas Rushkoff took a look at various social media fandoms from the ground up. With YouTube star Tyler Oakley at the most organic end of the popularity scale and the Hunger Games movies as the most professionally cultivated example, all of those fandoms had one thing in common: a desire to feel closer to your idols, even if the most tangible sign of that relationship is a retweet.
The Final Sacrifice is one of my favorite eps of MST3K and this is my favorite quote.
just watched this last night; over the last year or so this ep has become my go-to mstpanacea for life.
Heads up, publishing industry!
PubWest Summer Sessions are open!
PubWest, a nonprofit association for book publishers, will offer two professional development conferences this summer that will develop new skills and techniques in book publishing professionals with 1 to 5 years experience in the field. The PUB501 Summer Sessions will be held June 19-20 at the University of Denver and June 26-27 at Portland State University. PubWest will allow registrants to deduct 50% of their PUB501 registration fees from registration for PubWest’s 2015 Conference in Pasadena, California and will also offer a free one-year Individual Membership for PUB501 registrants who have not been PubWest members in the past. For more information and to register, please visit www.pubwest.org/pub501.